The National Lottery were launching a new Lotto Matrix and wanted to communicate the benefits it would bring. The addition of two new numbers would mean, not just bigger jackpots, but more ways to win, providing more reasons than ever to play Lotto. It was important for player engagement and recruitment to clearly communciate the benefits the new Lotto Matrix would bring.


Bigger prizes AND more ways to win meant that the Lotto was not just bigger, it was better too! This idea of "bigger and better" was central to our creative approach and this was dramatised in the new campaign - For Bigger Better Dreams, Play Bigger Better Lotto.