- Home
-
Our work
- WaterWipes One Born Every Minute
- The National Lottery - Share the Dream
- eir GAA
- Denny Bake n Glaze
- The National Lottery - Play Anywhere, Win
- Water Wipes Pure Love
- Irish Life MAPS TV
- Brennans Be Good
- Chivers
- The National Lottery - Money Multiplier
- Molson Canadian Beer Fridge
- Bord Iascaigh Mhara
- eir - Christmas 2015
- eir Business
- Brennans
- Littlewoods Ireland
- Littlewoods Ireland Christmas 2015
- eir
- National Lottery Bigger Better Dreams
- Google Ireland 10th birthday
- Lucozade Powered by Glucose
- Carling Frank Holiday Weekend
- Irish Life
- Molson Canadian Everything Just Falls into Place
- SuperValu Good Food Karma
- Fáilte Ireland #thisisliving
- Jack and Jill Foundation
- Denny ‘Home Is’
- eircom ‘Experience More’
- National Lottery Daily Million
- DCC WIFI
- Bord Gais Energy ‘The Big Switch’
- Supervalu ‘Say Hello’
- National Lottery ‘Euromillions’
- Failte Ireland ‘The Fun Starts Here’
- Hidden
- Denny Bake n Glaze
- Why Us
- News & Trends
- Contact
Beer Fridge / Molson Canadian
Beer Fridge
Released October 2014
Opportunity
To make Molson Canadian Ireland one of the most talked about beer brands on social media this year in Ireland.
Solution
In 2014 we brought the iconic Beer Fridge (the one that opens for a Canadian passport) to Ireland with one major change... we made Ireland Canadian. The campaign was launched on social and amplified across TV, cinema, radio and press. But there was one catch... you had to find the fridge first!
In June 2014 we hid the famous Molson Canadian Beer Fridge in three secret locations offering a once in a life-time prize to the first person to find it. In order to uncover the Beer Fridge - we launched an interactive map which zoomed in every time a #makeitCANADIAN Tweet was posted. The more followers tweeted with the hash tag the closer the map zoomed in.
The campaign was a huge success with hundreds of fans getting involved in the live search for the fridge in Dublin, Galway and Cork. The hunt for the Beer Fridge not only helped grow audiences on Molson Canadian’s social channels, it also generated a huge amount of brand awareness amongst our core target audiences with a total of over 1.4 millions views of the activation
The activation also helped to grow Molson Canadian's social audiences across Facebook and doubling audiences on Twitter. 50,000 fans engaged with the Beer Fridge content on social.
#makeitCANADIAN reached over 300,000 people on Twitter and trended throughout the campaign.
Dubliners meet the world famous Beer Fridge
Our two Dublin winners unlocking the Beer Fridge
The Beer Fridge travelled to Dublin, Cork and Galway.
The fridge location was revealed on an interactive map by tweeting #makeitCANADIAN
#makeitCANADIAN trended across two days during the live campaign
All that was needed to get involved was a valid passport.
