Opportunity

Our brief was to inspire people to think about all the energy-packed adventures Lucozade Energy can fuel on their own doorstep here in Ireland.

Solution

We brought back Lucozade Energy's go-getting stunt-performing man “Dan” for more mind-bending moves – with a local twist. With the help of unusual locations, fun costumes, custom-built prosthetics and 3D imagery, we delivered a high-energy, eye-popping, fully-integrated campaign across tv, radio, digital, outdoor and POS.

Dan-the-man is still up for anything but now we see him on the Irish leg of his globe-trotting escapades, island-gliding over Connemara, fungi-snuggling in Dingle and even seaweed-bathing with 1950’s B-movie-style seaweed monsters!

Behind the Scenes

Outdoor

Competition

As part of the campaign, we also ran a movie-making, friend-choosing, facebook-sharing competition where teams made their own movie trailer to be in with the chance to win €10,000. Only after a bog-snorkelling, raft-building, assault-coursing challenge of course.