Opportunity

Littlewoods Ireland is a much loved brand with high levels of spontaneous awareness, but as the market for online retailers becomes increasingly competitive it’s harder to cut through & connect with shoppers especially in the busy lead up to Christmas. The challenge was to create an emotive and engaging Christmas ad and also to communicate the brands key USPs  credit and free delivery/returns all while reminding consumers that LWI is a leading online retailer and the one stop shop for all your family needs this Christmas.

Solution

Littlewoods Ireland shoppers put huge effort into creating the perfect Christmas; and not just in terms of the gifts they buy.  There’s a reason behind every Christmas item they choose, from decorations to furniture, homewares and fashions – and our campaign depicts key moments in a celebration of the perfect Christmas and the reasons which make each moment special.