Opportunity

Littlewoods Ireland operate in a cluttered and highly competitive fashion market, competing with an ever-growing array of digital retailers and online offers from established high street brands. Research had identified a lack of consumer knowledge around both the variety and quality of contemporary styles and brands on offer from littlewoodsireland.ie. The challenge was  to close that knowledge gap and to also to clearly communicate the brands USPs  credit and free delivery/returns all while reminding consumers that Littlewoods Ireland is a leading online retailer and in doing so attract new customers to the brand. 

Solution

Behind very outfit is a reason - a long overdue night out with the girls, a big family celebration, even just the changing of the seasons.  We inspired consumers, both existing and new, to make Littlewoods Ireland the destination of choice no matter what the occasion, with an up-tempo, fashion forward celebration of style that enhanced the brand's clothing and footwear credentials. Because there’s #alwaysareason.