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We Know Irish Life / Irish Life
We Are Irish Life
Released September 2014
Opportunity
Irish Life wanted to re-introduce their brand to the nation with a differentiated brand voice that would both drive brand affinity and communicate a clear reason to choose Irish Life above all others.
Solution
75 years of looking after the financial well-being of Irish people means that Irish Life know more about us that any other provider. We brought this to life through showcasing slightly offbeat and interesting statistics about Irish life, proving - We know Irish life. We are Irish Life.
