Our job was to make Ireland an exciting option for Irish holidaymakers, at a time when money was suddenly tight.


The traditional view of Ireland is of scenic, but unexciting countryside. We decided to show ‘Playground Ireland’, a place that delivers fun whatever your age or interests. A simple, but powerful campaign that showed the real excitement available right on our doorstep.


50% of Irish people who watched it were motivated to plan or purchase an Irish holiday.