Opportunity

Our job was to make eircom the dominant sponsor of the GAA football All-Ireland championship, increasing direct engagement with the fans.

Solution

GAA fans are custodians for the game. They pass on the passion and highlights of its history through storytelling, which is as much a part of the GAA culture as attending the matches. We decided to create an interactive timeline of GAA championship history; a definitive catalogue of Ireland’s national sport, pieced together by the fans themselves.

Results

They gathered online to collect Ireland’s favourite GAA memories in one place - making an online monument to the sport they love so well, knowing that eircom had made it all possible.

Awards