Eir Business has recently undergone a rebrand and we were given the challenge to develop a campaign for their repositioning. We wanted eir Business to be seen as the business champion for SMEs, doing things differently to their competitors but in a clear straight talking kind of way.


We developed a clean, fresh approach using interesting locations for photography which really honoured the SMEs. Sharing this insight of these smaller businesses and letting them know that we understand their business needs. The campaign is nationwide with a strong emphasis on outdoor, radio and digital. We believe we have set eir Business apart from their competitors with this campaign.​