The ‘We are’ campaign launched on September 16^th 2015 and marked the re-brand of eircom to a revitalised and modernised eir. eir is a business that is committed to change and to meeting the evolving needs of its customers. The strapline of the advertising campaign is ‘Live life on eir’. eir is a play on the word ‘air’ - which is essential to life.

The TV ad, which is one part of a multi layered campaign, is a powerful piece of film featuring emotive scenes and stunning Irish landscape. The music track ‘Fionnghuala’ is a modern take on an iconic piece of traditional music and was the perfect choice given its power and deep roots in Irish culture and heritage.