Opportunity

Denny Gold Medal is the standard for delicious sausages in Ireland. But people pleasing, delicious and tasty sausages don’t just work for breakfast. There was an unmet need in the dinner department for a bespoke ‘dinnertime sausage’ and who better to deliver on this proposition than Denny?

Solution

Denny is a staple in the family home. The Denny brand has and always will be there at those all so important ‘together’ occasions, whether it be on the way to the GAA match, a family breakfast or in the lunch box. And now, Denny has delivered on dinner. Wonderfully busy families are craving more moments of togetherness, we want good food that brings us together. Denny Bake ‘N’ Glaze are a new dinnertime solution that are delicious, convenient and a real people pleaser. Thought Denny sausages couldn’t get any better? Well, they can – with GLAZE! In this commercial we drive home that this much loved staple has been elevated to dinnertime deliciousness - with no fuss and lots of foodie inspiration that the whole family can enjoy.