DDFH&B along with their agency partners, have added even more accolades to the host of awards that the campaigns, Money Multiplier (National Lottery/Starcom/Edelman) and Pure Love (WaterWipes/OMD) have already won.

The Accenture DMAs strive to recognize and celebrate excellence in all aspects of digital media & creativity, aiming to give established multi-national corporations and up-and-comers alike an equal chance to showcase their achievement.

Money Multiplier scratch card campaign won Best Creative. With this campaign, it was important to present Money Multiplier in a fun, entertaining and surprising fashion so as to appeal to an audience who might not normally play scratch cards. So, the team here at DDFH&B turned to the one animal that’s known for multiplying more than any other! With a teaser campaign, out of home specials, social media activations, behind the scenes content and TV programming activations to name just a few of the innovation ways the campaign was brought to life… This truly was a surprising integrated campaign that had a positive halo effect on the category.

Pure Love for WaterWipes was the antidote for Mum’s living in a world where access to information, opinion and influence was constantly increasing, new Mums were feeling the pressure, not least online. Understanding this, DDFH&B could carve out a territory that the brand and their unique product could truly stand over, not only that we could bring this online film and advertising straight to the source – online. With our partners OMD, WaterWipes could devise an online integrated campaign direct to our target market and the success of that campaign speaks for itself! Pure Love won gold in Retail Excellence, an extremely competitive FMCG category.

Pure Love

With thanks to our strategic partners, brave clients and Accenture DMAs for a great night!


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