News broke that the WIFI went down on launch night and people with tickets couldn’t get in. So come Tuesday morning we were a little nervous as we made our way to the train. After a sardine ride in the underground and an hour queuing we finally got in.
Day one for me was all about the climate of the advertising industry. There were two talks:
I’m going to manage your expectations right now, what was discussed you will have probably heard before. However, when it comes from a CEO of Publicis Groupe and the CMO of Facebook then it’s reassuring that those debates you’re having are the right ones. There was also a lot of shirking from all parties during the discussions especially when it came to the duopoly of Google and Facebook and how agencies are dealing with the current climate. Everyone was keeping their cards very close to their chest.
Maurice talked about the importance of targeted communication in the digital era and had a little dig about how unhelpful Facebooks algorithms are, which didn’t go unnoticed in the crowd. However there was an appreciation from the advertising and media industry that Facebook and Google have really challenged industries to reinvent themselves, from media, to agencies and content publishers. To paraphrase the speakers; we all now need to move fast and adapt at pace.
Talent was discussed as a problem particular for agencies who need to hire people that harness two things; an understanding of technology and a passion for creativity.
The challenge agencies face today is students are growing up seeing start-up as the new glamour industry and agencies now have to work out what their appeal is to attract and retain. Maurice touched on Publicis’s activity within the tech industry outlining how they’ve invested over €10 million in “acceleration labs” and digital start-ups, discussing one that came from an Israel developer, who is creating a piece of software for a Healthcare provider that detects early forms of skin cancer.
Then came the chat on ad blocking. “Ad blocking has been a wakeup call to the advertising industry” stated Maurice. Maurice welcomed ad blocking and challenged both brands and agencies to create communications that have a real benefit to the consumer rather than the current intrusive nature by which they’re being repeatedly served in same type executions across all channels.
Facebook’s Gary Brigg (ex Google and Pepsi) finished up by talking about how the fundamentals of marketing are now more prevalent than ever and we should remain calm in knowing that they will probably ring true for years to come. I sighed with some relief and moved on to watch a very lame interview with Luis Figo and Ronaldinho promoting some football app who both looked as if they had a very heavy night previously.
Day two is all about the fallout from the election and virtual reality. There’s a joke in that sentence somewhere.
RT : The Rolling Bones. 325 km finished. The bones have stopped rolling. Thanks for everyone's support and donations. …
The success of our work for & their one born every minute sponsorship is getting noticed on
New wheels for the ... Roads have never been safer!
RT : Delighted to have worked with + for the Campaign …
We're doing the Workplace Fitness Challenge - starting with a sunny walk around the Liberties at l…
Excited for this one. Cognitive Solutions with from . Looking at how such a broad field can be applied to marketing
Examples of Google testing real time voice ads in . Interesting to see the future of search intent!
ABCDs of online video - Attract Attention Brand Naturally w/ Purpose Connect w/ Emotion and Storytelling Direct The Viewer
Great online video insights from from Google. "Stop interrupting and start being what people are actually interested in"
Unbelievable night for our clients at Congrats one & all
Get in!!!!!! win the best integrated campaign at Over the 🌙
Huge congrats to for winning the best Brand Campaign award at
Congrats to for taking home the best in eCommerce at . Great team. Well deserved
RT : The winner of the Loyalty Marketing Award is...
Great night so far at . Fingers crossed for !
One of our planners, Colette, took a trip to and brought back lots of quality info. We'll share real…
Congrats to our housemates on their win(s) at the inaugural !!
We're very happy to have received 3 nominations for our work on …
RT : We this image made by using an image from with Wexford imagery - a beautiful synergy! …
RT : Lovely work from in
RT : One of our most popular ads already, welcome to in the 70s!
RT : Something a little different for this time. Well done Gav & Leo :)
RT : Congratulations to and on winning the Craft Award for Copywriting.
And our third of the night is a bronze for EuroMillions with in the Best Art Direction category!
And it's a silver next for ourselves & for best FMCG/Retail for Money Multiplier !
First award of the night, is a bronze for Money Multiplier in best digital marketing campaign!…
Direct from SXSW 2017 this am with in the Poetry Society
Our new stings for sponsoring One Born Every Minute UK, directed by John Hardwick launch toni…
Amazing shoot and production experience with John Hardwick &
RT : Congrats on being shortlisted for your campaigns 👍👏👏
Delighted with our nominations for for . Now for cake!
Beautiful sunset in last night 🎬
You're all your baby needs with love from & all of us 💕💕💕
A short letter from our partners in honour of yesterday. Have a read :)
RT : Our study shows an increase in awareness…
Congrats to all shortlisted for 🏆
RT : Congratulations & on winning Best Creative for Money Multiplier at …
Ready to go here launch. Class setup
Did u see Shane Griffin ? Bet you didn't realise all the behind the scene on this ad!
Day two 🖌
RT : did it aga…
RT : Final round! The Best Creative winner is & for Money Multiplier …
Silver for best in retail and consumer goods 🏆🙏🏼✌🏻️
Bronze for best app/best use of mobile
Outdoor Retailer buck the trend on Black Friday, closing their doors and asking people to …
A great pop at Trump from Mexican microbew . Hiding in plain sight
RT : Thank you to the great and attentive audience. All the best to Dublin. Hope to see you soon!
RT : . is the winner of Best Rated - Large Format, congrats! Creative: Media: …
For the week thats in it presented this simple and fun use of Snapchat by Gatorade around the SuperBowl…