This year’s SXSW Interactive was bigger than ever, with more than 33,000 attendees and hundreds of panels, workshops and brunches. JWT's report highlights key themes and insights from the festival, including brand examples and takeaways for the future.

Artificial intelligence and the potential of virtual immortality, the rising power of women in tech, sustainability as a business imperative and innovation in marketing were hot topics at this year's event. JWT's report catches up with Elizabeth Gore, entrepreneur-in-residence at Dell; Robert Safian, editor and managing director at Fast Company; and Joi Ito, director of MIT Media Lab.   



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