To celebrate the 10 years since JWT made the pioneering move to set up JWT Intelligence, our trend forecasting and insight platform, we are revisiting 10 of the most compelling macro trends identified in those 10 years - trends that will impact on 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviours and attitudes. 

Never has it been more important to understand change. The world is evolving at a rapid rate. Consumers are changing their behaviour and adopting new services at breakneck speed, creating real challenges for businesses but also exciting opportunities. It's our aim to identify the changes that matter, the most impactful ones, and help inspire brands to adapt and create future-ready initiatives.

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