The Irish Life advertising campaign features a series of uniquely Irish, humorous and insightful facts which will strike a chord with generations of people living in Ireland. The campaign serves to highlight the fact that after 75 years of looking after them - Irish Life is the company that really knows Irish people best.  

The new brand campaign demonstrates this understanding in a humorous and engaging way, covering all aspects of life in Ireland both past and present. 


This year Irish Life marks 75 years of serving the financial needs of Irish consumers. With the experience and understanding that comes from looking after over 1 million customers, we feel confident to say we know Irish people the best. Our new campaign seeks to highlight this, while also shining a spotlight on our quirks and idiosyncrasies as a nation – we want to look at what makes us Irish in a warm and engaging way. 

Brendan McEvoy, Marketing Director, Irish Life

From Monday 6th of October the advertising will run across all major TV and digital channels, and as the week goes on people will see the adverts throughout the country on billboards and bus shelters.

The research also revealed that the current mood of the nation is quite mixed with regard to living in Ireland, 15% say that they are anxious, 6% are angry, 12% are pessimistic but nearly one in five (17%) say they are optimistic.

we know irish life


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