We're taking you behind the scenes into the judging room. See why - in the judges' own words - our work received ten ADFX awards, including five golds and the Grand Prix.
In 2013 the Irish Government undertook it’s largest ever tourism initiative after a colossal 23% drop in tourism. The initiative was called 'The Gathering' - a movement that asked 4 million Irish people to reach out to the 70 million Irish global diaspora, inviting loved ones home to celebrate Ireland in 2013. With a simple idea and by building a new brand using predominantly social and content media, we went from zero awareness to a full blown social movement.
For The Gathering to have an ambition not just to drive tourism, but to actually try to create this positive swell in a country which was so steeped in a negativity at the time, was beyond brave, was hugely ambitious...It was more than an advertising campaign, it was a national movement.
Margaret Barron, ADFX Judge
Jack and Jill told a simple story, connecting with people’s hearts, minds and pockets. The return on investment was a direct effect of Brigid’s story, powerfully communicated. A pure expression of advertising effectiveness: taking a relatively unknown organisation, delivering real presence and a compelling proposition to raise vital funds.
Jack & Jill really stood out, the strength of the creative played a key role in that - original and moving without being token emotional...The earned media results were really very impressive. For the amount of money they had, they created large scale impact.
April Adams-Redmond, ADFX Judge
The launch of Daily Million in September 2012 was an opportuntiy for the National Lottery to recruit a new generation of players. Yet younger people didn’t see the National Lottery as relevant to them and just didn’t buy lottery tickets. So we made significant shift in positioning: we didn’t talk about how fun and appealing it is to win the lottery, we made it fun and appealing to play the lottery.
One man's repetition is another man's reinforcement. They kept with the same thought, brought it to life in different ways and ultimately dramatised it in a piece of creative that was very engaging, very appealing, it had a lot of wit and charm...In terms of efficacy, the bottom line speaks for itself.
Simon Pont, ADFX Judge
RT : The Rolling Bones. 325 km finished. The bones have stopped rolling. Thanks for everyone's support and donations. …
The success of our work for & their one born every minute sponsorship is getting noticed on
New wheels for the ... Roads have never been safer!
RT : Delighted to have worked with + for the Campaign …
We're doing the Workplace Fitness Challenge - starting with a sunny walk around the Liberties at l…
Excited for this one. Cognitive Solutions with from . Looking at how such a broad field can be applied to marketing
Examples of Google testing real time voice ads in . Interesting to see the future of search intent!
ABCDs of online video - Attract Attention Brand Naturally w/ Purpose Connect w/ Emotion and Storytelling Direct The Viewer
Great online video insights from from Google. "Stop interrupting and start being what people are actually interested in"
Unbelievable night for our clients at Congrats one & all
Get in!!!!!! win the best integrated campaign at Over the 🌙
Huge congrats to for winning the best Brand Campaign award at
Congrats to for taking home the best in eCommerce at . Great team. Well deserved
RT : The winner of the Loyalty Marketing Award is...
Great night so far at . Fingers crossed for !
One of our planners, Colette, took a trip to and brought back lots of quality info. We'll share real…
Congrats to our housemates on their win(s) at the inaugural !!
We're very happy to have received 3 nominations for our work on …
RT : We this image made by using an image from with Wexford imagery - a beautiful synergy! …
RT : Lovely work from in
RT : One of our most popular ads already, welcome to in the 70s!
RT : Something a little different for this time. Well done Gav & Leo :)
RT : Congratulations to and on winning the Craft Award for Copywriting.
And our third of the night is a bronze for EuroMillions with in the Best Art Direction category!
And it's a silver next for ourselves & for best FMCG/Retail for Money Multiplier !
First award of the night, is a bronze for Money Multiplier in best digital marketing campaign!…
Direct from SXSW 2017 this am with in the Poetry Society
Our new stings for sponsoring One Born Every Minute UK, directed by John Hardwick launch toni…
Amazing shoot and production experience with John Hardwick &
RT : Congrats on being shortlisted for your campaigns 👍👏👏
Delighted with our nominations for for . Now for cake!
Beautiful sunset in last night 🎬
You're all your baby needs with love from & all of us 💕💕💕
A short letter from our partners in honour of yesterday. Have a read :)
RT : Our study shows an increase in awareness…
Congrats to all shortlisted for 🏆
RT : Congratulations & on winning Best Creative for Money Multiplier at …
Ready to go here launch. Class setup
Did u see Shane Griffin ? Bet you didn't realise all the behind the scene on this ad!
Day two 🖌
RT : did it aga…
RT : Final round! The Best Creative winner is & for Money Multiplier …
Silver for best in retail and consumer goods 🏆🙏🏼✌🏻️
Bronze for best app/best use of mobile
Outdoor Retailer buck the trend on Black Friday, closing their doors and asking people to …
A great pop at Trump from Mexican microbew . Hiding in plain sight
RT : Thank you to the great and attentive audience. All the best to Dublin. Hope to see you soon!
RT : . is the winner of Best Rated - Large Format, congrats! Creative: Media: …
For the week thats in it presented this simple and fun use of Snapchat by Gatorade around the SuperBowl…