Leila Travis talks to Jess Majekodunmi about the future of television, the impact of digital devices and why people who work in advertising are "abnormal".

Leila Travis is the head of planning at UK-based Thinkbox, the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. Thinkbox believe that TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. Earlier this month, Thinkbox released findings from a econometric analysis of over 4,500 ad campaigns between 2008 and 2014 which shows that TV advertising has consistently demonstrated the highest ROI of any form of advertising in recent years, despite the growth of digital media and the impact of recession. 

A joint initiative from DDFH&B and IAPI, ‘Heads Up’ is a series of short interviews with radical thinkers and industry experts from the world of advertising.


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