The Reputations Agency today announced the results of the annual Ireland RepTrak® 2014 study. Volkswagen was named as Ireland’s most reputable company whilst SuperValu topped the indigenous firm rankings.

Volkswagen ranked first among the 100 firms studied, followed by SuperValu, An Post, Google and Boots to make up the top five. SuperValu were number 1 in the indigenous firm rankings which also featured An Post, The Irish League of Credit Unions (6th overall), Smyths Toys (9th overall) and Eason & Son (11th overall).

We are delighted to be recognised as the grocery retailer with the best reputation in the market. This research reflects our position as the leading Irish retailer that is renowned for its support of the Irish food industry, local producers and strong community values.  Our customers know that by shopping with us, it benefits their local community and a circle of trust has been formed as a result.  That’s why SuperValu has gone from strength to strength as a brand, growing by 30% over the past ten years.

Ray Kelly, Marketing Director, Musgrave Retail Partners Ireland

This is the fifth year of the most comprehensive study of corporate reputations undertaken in Ireland, carried out by The Reputations Agency and their global partners Reputation Institute

We are living and working in a reputation economy where reputation is the new currency. For the public, actions speak louder than words and an organisation needs to ensure stakeholders understand that the company is addressing issues that are pertinent to them as customers, be it good corporate citizenship or being ethical and transparent in the way it does business.  The credibility and reliability that follows creates economic value.

Niamh Boyle, Managing Director, The Reputations Agency

About Reptrak®

This independent study ranks each company on its RepTrak® Pulse score, representing an average measure of people’s feelings for it. The scores are statistically derived from four emotional indicators: trust, esteem, admiration and good feeling. It also studied how an organisation was rated across the seven key dimensions of reputation which are: leadership; products & services, innovation; governance; workplace; performance; and citizenship. The study measured the reputations of 100 organisations in Ireland between January and February 2014, encompassing the views of 4,701 members of the general public across Ireland. 

In-depth reports and analysis on the reputation of every organisation included in the study are available from The Reputations Agency


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