eircom have been sponsoring the Special Olympics Ireland for an astounding 29 years. Over the years this has meant thousands of man hours, logistics, advertising and volunteers getting involved to ensure Special Olympics continue to develop and grow its programme of sports training and competition for people with an intellectual disability.

2014 has been no different as eircom staff led the way in raising much needed funds. Alongside a charity breakfast held this morning, over 50 members of staff are shaking buckets around the country, almost 100 taking part in the Great Limerick Run, and 60 are volunteering at the games in June, all in all Eircom hope to help raise €1m.

That’s what eircom are doing, but what about the athletes? eircom enlisted our help to create a powerful ad campaign that would illustrate the hard work and dedication the athletes put into training all year long, not just at the games themselves.

We intrigued the consumers by starting the campaign with various stats associated with the athletes training regime and then we reveal the reward, the moment of glory, the dream come true and the pride of being involved in the games.

To build a sustainable Special Olympics Ireland programme so that every person with an intellectual disability has the opportunity, in their local community, to participate in high quality sport and development activities that bring life changing experiences of increased skills, self-confidence and joy.

Special Olympics Vision

Not only this… but DDFH&B staff are getting stuck in by taking part in the Great Limerick Run. Well done Mark, Amy & Gav!

Here's how you can help these extraordinary athletes:

  • Sponsor Mark, Amy and Gav - AKA 'The Broadbandits'.
  • Text ‘Special’ to 50300 to donate €2 now.
  • For every retweet this tweet gets, eircom will donate €1 to Special Olympics Ireland.


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