goosebumpº and MyMilkman.ie received the ultimate accolade at the APMC Star Awards 2014, the most prized awards in the promotional marketing industry in Ireland.

It was with great pride that goosebumpº accepted this year’s APMC Grand Prix on behalf of their client MyMilkman.ie, along with Gold in the Non-Alcoholic Beverages category. It’s truly a pleasure for the agency and the client – and indeed the DDFH&B group – to see such great work get the recognition it deserves. 

The Goosebumpers celebrate their win

MyMilkman.ie stood out for all the judges as it was an excellent promotion that effected a  fundamental change in consumer behaviour whilst delivering a real benefit to both the business owner and the consumer. Whilst others looked to compete on the retailer's shelves this campaign took the unique personal aspects of a very traditional service and leveraged them in the best way possible through real personalisation and changing the way the business operates to benefit all. A stunningly simple, effective and excellently executed campaign.

Karen Neville, Star Awards Judge

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