In a funny way OFFSET is a bit like summer - you wait all year for it to get here and then it’s over way too quickly. In a less funny more realistic way OFFSET is nothing like summer. You don’t go home with a suntan. Or flip flops. Or get to wear fashionably fashioned shorts.
What you do go home with is a sense of being inspired and that all too familiar feeling I like to call ‘OFFSET ennui’. You know that one right? It’s the feeling you get when you watch someone like Richard Mosse speaking eloquently and insightfully about the historical and ongoing conflicts in the Congo and how he used an archaic infra-red film stock to capture and document the reality in a new, breathtaking and arresting way.
It’s that sense of despair that swept over you after you attended Jeff Greenspan’s talk
about focusing on personal projects and speaking with your own authentic voice.
Damn you Jeff and your brilliantly simple but incredibly engaging creative solutions!
It’s the emptiness you sensed when listening to Professor Ian Robertson
expertly and effortlessly deconstruct the importance of extrinsic sources of recognition and their real-world effects on our mental and physical well being. Plus his fascinating insight that
Oscar winners live on average 4 years longer than Oscar nominees.
Good news if you’re Matthew McConaughey. Bad news if you’re Leonardo.
That’s the bittersweet thing about OFFSET. You see the great work and ache to emulate it.
That’s why OFFSET ennui is a good thing…and it’s probably the reason why a lot of us
still go to OFFSET. It’s that feeling that drives us on for the rest of the year.
The one that gets us through the late nights and early morning presentations.
That knowledge that there are other creative people out there (in whatever discipline and whatever role) who are producing the best sort of work. The kind of work that is carefully crafted and refined and not just churned out to tick a box. The kind of work we all aspire to doing. As illustrators. As designers. As clients. As creatives. As agencies.
And really…doesn’t that make every day feel like a summer day?
I’ll just sit here in my fashionably fashioned shorts and flip flops dreaming up ideas 'til it does.
Neil Saul is Copywriter
RT : The Rolling Bones. 325 km finished. The bones have stopped rolling. Thanks for everyone's support and donations. …
The success of our work for & their one born every minute sponsorship is getting noticed on
New wheels for the ... Roads have never been safer!
RT : Delighted to have worked with + for the Campaign …
We're doing the Workplace Fitness Challenge - starting with a sunny walk around the Liberties at l…
Excited for this one. Cognitive Solutions with from . Looking at how such a broad field can be applied to marketing
Examples of Google testing real time voice ads in . Interesting to see the future of search intent!
ABCDs of online video - Attract Attention Brand Naturally w/ Purpose Connect w/ Emotion and Storytelling Direct The Viewer
Great online video insights from from Google. "Stop interrupting and start being what people are actually interested in"
Unbelievable night for our clients at Congrats one & all
Get in!!!!!! win the best integrated campaign at Over the 🌙
Huge congrats to for winning the best Brand Campaign award at
Congrats to for taking home the best in eCommerce at . Great team. Well deserved
RT : The winner of the Loyalty Marketing Award is...
Great night so far at . Fingers crossed for !
One of our planners, Colette, took a trip to and brought back lots of quality info. We'll share real…
Congrats to our housemates on their win(s) at the inaugural !!
We're very happy to have received 3 nominations for our work on …
RT : We this image made by using an image from with Wexford imagery - a beautiful synergy! …
RT : Lovely work from in
RT : One of our most popular ads already, welcome to in the 70s!
RT : Something a little different for this time. Well done Gav & Leo :)
RT : Congratulations to and on winning the Craft Award for Copywriting.
And our third of the night is a bronze for EuroMillions with in the Best Art Direction category!
And it's a silver next for ourselves & for best FMCG/Retail for Money Multiplier !
First award of the night, is a bronze for Money Multiplier in best digital marketing campaign!…
Direct from SXSW 2017 this am with in the Poetry Society
Our new stings for sponsoring One Born Every Minute UK, directed by John Hardwick launch toni…
Amazing shoot and production experience with John Hardwick &
RT : Congrats on being shortlisted for your campaigns 👍👏👏
Delighted with our nominations for for . Now for cake!
Beautiful sunset in last night 🎬
You're all your baby needs with love from & all of us 💕💕💕
A short letter from our partners in honour of yesterday. Have a read :)
RT : Our study shows an increase in awareness…
Congrats to all shortlisted for 🏆
RT : Congratulations & on winning Best Creative for Money Multiplier at …
Ready to go here launch. Class setup
Did u see Shane Griffin ? Bet you didn't realise all the behind the scene on this ad!
Day two 🖌
RT : did it aga…
RT : Final round! The Best Creative winner is & for Money Multiplier …
Silver for best in retail and consumer goods 🏆🙏🏼✌🏻️
Bronze for best app/best use of mobile
Outdoor Retailer buck the trend on Black Friday, closing their doors and asking people to …
A great pop at Trump from Mexican microbew . Hiding in plain sight
RT : Thank you to the great and attentive audience. All the best to Dublin. Hope to see you soon!
RT : . is the winner of Best Rated - Large Format, congrats! Creative: Media: …
For the week thats in it presented this simple and fun use of Snapchat by Gatorade around the SuperBowl…