In a funny way OFFSET is a bit like summer - you wait all year for it to get here and then it’s over way too quickly. In a less funny more realistic way OFFSET is nothing like summer. You don’t go home with a suntan. Or flip flops. Or get to wear fashionably fashioned shorts.
What you do go home with is a sense of being inspired and that all too familiar feeling I like to call ‘OFFSET ennui’. You know that one right? It’s the feeling you get when you watch someone like Richard Mosse speaking eloquently and insightfully about the historical and ongoing conflicts in the Congo and how he used an archaic infra-red film stock to capture and document the reality in a new, breathtaking and arresting way.
It’s that sense of despair that swept over you after you attended Jeff Greenspan’s talk
about focusing on personal projects and speaking with your own authentic voice.
Damn you Jeff and your brilliantly simple but incredibly engaging creative solutions!
It’s the emptiness you sensed when listening to Professor Ian Robertson
expertly and effortlessly deconstruct the importance of extrinsic sources of recognition and their real-world effects on our mental and physical well being. Plus his fascinating insight that
Oscar winners live on average 4 years longer than Oscar nominees.
Good news if you’re Matthew McConaughey. Bad news if you’re Leonardo.
That’s the bittersweet thing about OFFSET. You see the great work and ache to emulate it.
That’s why OFFSET ennui is a good thing…and it’s probably the reason why a lot of us
still go to OFFSET. It’s that feeling that drives us on for the rest of the year.
The one that gets us through the late nights and early morning presentations.
That knowledge that there are other creative people out there (in whatever discipline and whatever role) who are producing the best sort of work. The kind of work that is carefully crafted and refined and not just churned out to tick a box. The kind of work we all aspire to doing. As illustrators. As designers. As clients. As creatives. As agencies.
And really…doesn’t that make every day feel like a summer day?
I’ll just sit here in my fashionably fashioned shorts and flip flops dreaming up ideas 'til it does.
Neil Saul is Copywriter
RT : Something a little different for this time. Well done Gav & Leo :)
RT : Delighted to collect the Best Copywriter campaign award for for our work with in Money Multiplie…
RT : Congratulations to and on winning the Craft Award for Copywriting.
And our third of the night is a bronze for EuroMillions with in the Best Art Direction category!
And it's a silver next for ourselves & for best FMCG/Retail for Money Multiplier !
First award of the night, is a bronze for Money Multiplier in best digital marketing campaign!…
Direct from SXSW 2017 this am with in the Poetry Society
Our new stings for sponsoring One Born Every Minute UK, directed by John Hardwick launch toni…
Amazing shoot and production experience with John Hardwick &
RT : Congrats on being shortlisted for your campaigns 👍👏👏
Delighted with our nominations for for . Now for cake!
Beautiful sunset in last night 🎬
You're all your baby needs with love from & all of us 💕💕💕
A short letter from our partners in honour of yesterday. Have a read :)
RT : Our study shows an increase in awareness…
Congrats to all shortlisted for 🏆
RT : Congratulations & on winning Best Creative for Money Multiplier at …
Ready to go here launch. Class setup
Did u see Shane Griffin ? Bet you didn't realise all the behind the scene on this ad!
Day two 🖌
RT : did it aga…
RT : Final round! The Best Creative winner is & for Money Multiplier …
Silver for best in retail and consumer goods 🏆🙏🏼✌🏻️
Bronze for best app/best use of mobile
Outdoor Retailer buck the trend on Black Friday, closing their doors and asking people to …
A great pop at Trump from Mexican microbew . Hiding in plain sight
RT : Thank you to the great and attentive audience. All the best to Dublin. Hope to see you soon!
RT : . is the winner of Best Rated - Large Format, congrats! Creative: Media: …
For the week thats in it presented this simple and fun use of Snapchat by Gatorade around the SuperBowl…
Thanks again to and for all of your help, hard work and inspiration this week 🙏💕…
Great session with , Chief Development Officer for Europe for on being a brilliant agency…
Our very own showcases campaigns from Latin America & beyond that show size & scale is no barrier to outstand…
Thanks for the shout out - the open invitation for all of us to come to is really too kind…
The lovely , JWT Chief Creative Content Officer kicks off - a week of inspiration from our global creative family
RT : Lil treat for
Roll up, roll up! Its Agency Week! JWT's greatest global minds, the very best has to offer and countl…
Live from the Conference this afternoon, awe inspiring speakers so far.
RT : It's not too late to get a jump on 2017. The ten words you need to know this year:
RT : Congratulations micheal You are a finalist DMAs
It's time for the much coveted Bonnie Baby Xmas Competition in DDs! Beautiful decorations on the Christmas…
Humbled to attend the Excellence in Sports Awards tonight in aid of . Great night for a great cause and…
Shoot day with our friends today for !