With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive was a place ripe for curiosity and exploration. 

To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture. Thanks to on-the-ground reporting from Austin, Texas, this report highlights 10 overriding themes from the 21st annual festival, with input from JWT and Digitaria colleagues in attendance and secondary research.

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