Denny, Ireland’s biggest, oldest and most beloved grocery brand is today re-launching
‘The Taste of Home’ with an emotive ad which captures the moment a family, separated by emigration, is reunited. Set to hit TV screens on St. Patrick’s Day, the new campaign features a real life family arriving home to Ireland from Australia. 

The ad shows The Rooneys who now live in Australia but originally hail from the Leitrim/Fermanagh border. With them is their brand new baby daughter, Kiera, who will get to meet her grandparents and extended family for the very first time. The ad captures the reality for many Irish families today who have been separated by emigration and long to
reunite with their loved ones.

Denny is a beloved household brand and is synonymous with our sense of home. With more and more Irish people emigrating overseas, it’s never been more important to remember what connects us to home and to each other. We are incredibly excited to embark on this new campaign for 2014 which aims to remind us of the importance of family and of course, to celebrate the role that Denny plays in bringing families together.

Nicola Weldon, Meats Marketing Controller from Kerry Foods 

Building on the Taste of Home platform, the re-launch also involves a fantastic new recipe for Denny Gold Medal which has been voted the best tasting sausage in Ireland*. Striking new packaging has been developed heroing the origins of the Denny brand, its founder Henry Denny and the historic Gold Medal win at the 1932 International Food Fair.

*Denny was voted Ireland's Best Tasting Sausage in an independent study
carried out by Millward Brown Research on a representative sample of 1,298 adults
across the island of Ireland, August 2013.


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