DDFH&B has announced the creation of a new public relations and communications company: The Reputations Agency. The new agency will bring together two of Ireland’s most highly regarded public relations consultancies in their respective fields of corporate and consumer PR – Corporate Reputations and Bespoke with Direction

The new agency will combine Corporate Reputations’ strength and expertise in reputation management and devising strategic PR campaigns for its corporate, financial and healthcare clients with Bespoke With Direction’s award-winning expertise in the development and execution of ground-breaking consumer campaigns and managing social media engagement programmes for some of Ireland’s leading brands. 

The completely integrated client offering will include: reputation audits and management; corporate and financial PR; consumer and brand PR; social media and campaign activation; healthcare and advocacy communications; and issues and crisis management. The new PR agency will be among the largest in Ireland, with the aim of becoming the premier integrated public relations agency in Ireland.

Led by Niamh Boyle, Corporate Reputations is the only agency in Ireland with best in class expertise in reputation management – crucial in today’s competitive business environment. Combining her company’s reputational leadership and corporate PR expertise with Bespoke With Direction’s consumer talent and expertise is a game-changer in Irish PR – clients will now get the best advice and campaign development from one team.

Miriam Hughes, CEO, The DDFH&B Group

The Reputations Agency will retain Corporate Reputations’ exclusive Irish associateship with the global Reputation Institute, and will continue to be the only Irish communications agency to be ISO 9001 accredited. It will be an active member of the Public Relations Consultants Association (PRCA) and Niall Quinn is the current president of the Public Relations Institute of Ireland (PRII). Clients include Bord na Mona, Failte Ireland, eircom, Kerry Foods, Investec, IAPI, Mason Hayes & Curran, Newbridge Silverware, RIAI, The Irish Times and UCD Business Schools. 

Pictured at the launch of The Reputations Agency are (L-R) Deputy Managing Director Deirdre McNamara (Head of Consumer and Brands, Managing Director Niamh Boyle, Deputy Managing Director Niall Quinn (Head of Corporate and Financial PR, and President of the PRII), DDFH&B Group CEO Miriam Hughes and Strategy Director Trish Morrissey.



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