One of our trends for next year highlights how our expectations for speed and ease are rising. With that in mind, we've created a quick 2-minute video that gives a speedy run down of what you need to know as you look ahead to 2014.

Got more time?

In addition to our 10 trends forecast, have a look at our '100 Things to Watch in 2014'. It’s a wide-ranging compilation that reflects developments surfacing across sectors such as  technology, television, food and spirits, retail, health care and the arts. The list also includes new foods and beverages to watch (savoury yoghurt, soju), new markets opening up (related to marijuana, privacy and Google Glass), new behaviours (contemplative computing, digital grieving) and ideas with the potential to ladder up to bigger trends.

This is the the ninth annual forecast of trends for the near future. The report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. The report includes input from nearly 70 JWT planners and researchers across more than two dozen markets, and interviews with experts and influencers across sectors including technology, health and wellness, media and academia.


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