For more than two centuries, letters were the primary way people could communicate over long distances. It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond.
But postal services are here to stay. We still need packages delivered, for one thing, and the rise of e-commerce means more and more of them. However we’re also developing a greater appreciation for ‘slow communication’, a countertrend to today’s proliferation of thoughtless tweets, texts, status updates and emails, giving new significance to the act of sending and receiving physical mail.
While slow communication is growing in appeal, for the most part today’s consumers are seeking the best of both worlds: the more sensory satisfactions of the physical realm along with the ease, interactivity and anywhere-access of the digital sphere. Consumers expect a seamless experience and an array of options across the digital-to-physical spectrum. Marketers must connect the channels so consumers can hop from the digital (and its various platforms) to physical, however and whenever they want.
Businesses are embracing these trends with offers of high-end stationery, innovative direct mail campaigns and the advent of delivery lockers. Postal services are adding digital components to real-world mail, translating digital content into physical deliveries and even looking at new approaches to stamps and addresses.
The bottom line for brands?
There are tremendous opportunities to creatively leverage the power of mail.
RT : The Rolling Bones. 325 km finished. The bones have stopped rolling. Thanks for everyone's support and donations. …
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Unbelievable night for our clients at Congrats one & all
Get in!!!!!! win the best integrated campaign at Over the 🌙
Huge congrats to for winning the best Brand Campaign award at
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Congrats to our housemates on their win(s) at the inaugural !!
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RT : Something a little different for this time. Well done Gav & Leo :)
RT : Congratulations to and on winning the Craft Award for Copywriting.
And our third of the night is a bronze for EuroMillions with in the Best Art Direction category!
And it's a silver next for ourselves & for best FMCG/Retail for Money Multiplier !
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Direct from SXSW 2017 this am with in the Poetry Society
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RT : Congrats on being shortlisted for your campaigns 👍👏👏
Delighted with our nominations for for . Now for cake!
Beautiful sunset in last night 🎬
You're all your baby needs with love from & all of us 💕💕💕
A short letter from our partners in honour of yesterday. Have a read :)
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Congrats to all shortlisted for 🏆
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Ready to go here launch. Class setup
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Day two 🖌
RT : did it aga…
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Silver for best in retail and consumer goods 🏆🙏🏼✌🏻️
Bronze for best app/best use of mobile
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A great pop at Trump from Mexican microbew . Hiding in plain sight
RT : Thank you to the great and attentive audience. All the best to Dublin. Hope to see you soon!
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For the week thats in it presented this simple and fun use of Snapchat by Gatorade around the SuperBowl…