Gavin O’Sullivan, DDFH&B’s Creative Director, was delighted (and slightly petrified)
to have the opportunity to speak at this year’s Offset, Dublin’s Creative Festival held
at the Bord Gáis Energy Theatre.
With its highest attendance to date of advertising, film, photography, design enthusiasts from Ireland and around the globe, it was the perfect forum to share his insights into the significance of words in advertising and to encourage listeners to reconsider the ‘power of words’.
He cautioned against advertising text books which claim ‘new’ and ‘free’ to be the Holy Grail of copywriting, because the real secret of successful advertising is storytelling. Drawing on illustrative examples of classic and current advertisements, he reminds us of the importance of storytelling in advertising. Stories make us sit up and listen. The message should be simple but not simplistic, advertisers need to credit people with intelligence and let them fill in the gaps.
Words can be used to tell stories simply and powerfully,
they have the power to move and to make us act.
Gavin O’Sullivan, Offset 2013
He also said “arse”.
RT : Lovely work from in
RT : One of our most popular ads already, welcome to in the 70s!
RT : Something a little different for this time. Well done Gav & Leo :)
RT : Congratulations to and on winning the Craft Award for Copywriting.
And our third of the night is a bronze for EuroMillions with in the Best Art Direction category!
And it's a silver next for ourselves & for best FMCG/Retail for Money Multiplier !
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RT : Congrats on being shortlisted for your campaigns 👍👏👏
Delighted with our nominations for for . Now for cake!
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A short letter from our partners in honour of yesterday. Have a read :)
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Day two 🖌
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Silver for best in retail and consumer goods 🏆🙏🏼✌🏻️
Bronze for best app/best use of mobile
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RT : Thank you to the great and attentive audience. All the best to Dublin. Hope to see you soon!
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