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News & Trends

New to this section is our bespoke quantitative and qualitative survey where we delve into Irish families, our attitudes to marriage, gender roles, sexuality and spirituality.

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Lessons in Creativity

Monday 9 May 2016 by Grainne Hartnett

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THE SMAs 2016

Success at Smart Marketing Awards 2016

Monday 9 May 2016 by DDFH&B

Charleston South Interior Cycle Track

The Future 100

Trends and change to watch in 2016

Monday 8 February 2016 by DDFH&B

Singsong with @sagmeisterwalsh anyone? #theFuture17 https://t.co/Q0iH8nQYme

Truly engaging and beautiful work by @Pfadfinderei #theFuture17 https://t.co/oTBTib3xTO

‘ “Advertising”, a word that does not define what we do well enough ‘ - Patrick Meade @BoysandGirlsLtd #theFuture17

@Jeremyville providing some real time inspiration for the day🎨We’ll check back with you later sir to see the work👌🏻… https://t.co/c96ZQFw0iM

‘Shared Values, Respect & Relevance’ essential pillars to the future of influence - @platform13_ @ThinkhouseIE & @protein #theFuture17

‘There is no algorithm for Creativity’ - @danbroadwood #theFuture17

Empathy Mapping, Getting Distracted,Facts Vs. Assumptions & Writing it Wrong with @gunsorknives #theFuture17 https://t.co/LAXCEmEYLQ

‘Creativity can often be the obscurity of your sources’ - @AdultArtClub #theFuture17

‘Culture is the stuff of life, a reflection of reality, a connector of global communities.Take note advertising’ - Lela Fataar #theFuture17

‘Believe in your work.Sell your value instead of your cost.This is how we move forward’ - Alan Cox #TheFuture17

And we kick off our weekend with the ‘Anatomy of the Future Ad Agency’ with @alanthomascox 🙌🏻 Let’s do this #theFuture17

RT @JWT_London: Who are the Xennials? ITs a big question. Get the answer here with research from @JWTIntelligence. https://t.co/Xd7ORivny3

RT @ThamKhaiMeng: The embryonic next stage of Out-of-Homes. AR enabled kinetic typography. TY @DIA_Mitch https://t.co/VRuTJPocUg

Incredible morning to be shooting out at Clontarf https://t.co/DloLgT3Lh9

Nom nom nom!! Thanks @libertyIRL #clientgoals #sweettreats #abi>alex #ophelia #FridayFeeling https://t.co/0NpsSBiWEI

Last Day of #mentalhealthweek2017 #keepitfresh and start a conversation with a stranger! #wimsfm https://t.co/5ZmUpmMKLB

These legends keepin it fresh! #keepitfresh #outdoorawards @leobartoli @gavinosullivan https://t.co/pXk5YfoNR1

Chuffed to take home Best Art Direction and Most Creative Use of Outdoor at the #outdoorawards for our #keepitfresh… https://t.co/ODOykHIgye

And another. Nice! #keepitfresh https://t.co/Gsnj62Le5k

Whoop whoop! #keepitfresh https://t.co/6iA5eyFbzx https://t.co/2Bop0CQLjm

Our own personal virtual agent is likely to remove the supposed biases of individual platforms like Cortana and Alexa #agnostic #MktSocTalks

Voice search traditionally using more words than standard text search, ultimately changing PPC strategy to broader… https://t.co/b0SaYP5F48

Skype translator live translating in 7 languages. Could revolutionise everything from customer service to global recruitment #MktSocTalks

Microsoft Cortana now has 145m active users and the no of developers has increased from 45K to 138k in the last 8 months #MktSocTalks

Some context to the earlier US Postal Service example https://t.co/PS9lQ2DF85

Better to focus on Conversational UI than instructional voice based UI but we must manage how AI TOV marries with brand TOV #MktSocTalks

David Erixton Head of Dig&Cust Innovation @UlsterBank bemoans the lack of accuracy in voice tech and consequent low repeat use #MktSocTalks

Brands and marketeers must invest in understanding AI rather than just having a voice strategy focused on the latest smart speaker

US Postal Service rolling out voice enabled smart postboxes linked to your voice & payment details #nomorestamps #mktsoctalks

5000 people in Amazon working on Alexa alone. 20% of google search already via voice #newfrontier #mktsoctalks

Claire Carroll from @AccentureDock discusses the role of voice technologies in brand marketing @Mktsociety breakfas… https://t.co/g8p9oitav7

Getting the conversation going with the turkey down at @stpatricks for #WIMSFM https://t.co/xr6erpClVT

We love a bit of @aoife_dooley and this piece in @stpatricks is the perfect piece to get the conversation going dur… https://t.co/jInwHVXmpp

There she is now... @roisontour up front & Center at the @IAPI Re Story event in the @irishfilminstitute https://t.co/X2dpsMtwJC

#mentalhealthweek #wimsfm @alanrowlette @iconicoffices https://t.co/XHFselJU6A

#mentalhealthweek @stpatricks #WIMSFM https://t.co/izzVOm5msf

We’re tuned in to all things #wimsfm here in Christchurch. Great awareness initiative from @StPatricks for Mental H… https://t.co/pvW7SFUcwZ

RT @goosebumpers: For “dreamers and doers” everywhere. Our creative for St James’s Gate Quarter launch. The Gates to the City are Opening #…

Huge kudos to our buddies in @goosebumpers and their involvement in the regeneration of St. James’ Gate by… https://t.co/fuMSiFWvhE

RT @RoisinKeown: Nice. Our @ddfhb #euromillions #sharethedream campaign gets a nom for Best Idea/Writing #kinsalesharks https://t.co/03Abp…

Virtual Reality Tour: Explore Dublin's legendary Windmill Lane Studios on your smartphone https://t.co/BVSfWGqpjQ https://t.co/o5eID9qCMZ

Super collaboration with @DisabilityFed & @TRABrands today on the #makewayday campaign. Sign the petition here >>… https://t.co/cZhvGrIlnQ

Beep beep! Working with some of Ireland's biggest activist organisations, our people are taking to the streets toda… https://t.co/ZvZodoGDzq

RT @leobartoli: Let's discuss mobility? #makewayday https://t.co/waOxnCJoZm Please sign the petition! @ Tara Street… https://t.co/7UxRhHL8BN

Make Way for everyone on our paths & streets. Sign the petition here >> https://t.co/ThiiXSgh5Y<< #MakeWayDay https://t.co/sKe4CZxVeA

RT @colettexhenry: Love this advice on Decision making... come from a good place and then be 'speedily reflective' Lucy Gaffney. #ImageNB #…

RT @colettexhenry: Wise words! 'Gut will get you so far, but get some wise council for the best decisions' - Lucy Gaffney #ImageNB #ddfhb #…

Great to be working with @flosscreatives on their latest work for #kinsalesharkawards. In collaboration with… https://t.co/69kjirVTRV

Looky looky what our neighbours @barnardos_irl brought into work! https://t.co/GvoxbaTlMU

Content and storytelling sit in at DD towers https://t.co/ZEH9LeXt6E

RT @JusticeWillett: God. Got. Game. http://t.co/rVJQTgJeKD

Great job today you guys! https://t.co/RsLjSvZ4L4

RT @LibertyIRL: The Intermediate Camogie Final is on! Cork v Meath has just begun! #SupportHerSport #camogie https://t.co/iJQU9yIRrm

Chew on this! Get your entry in today! https://t.co/Mb0yuoH7bJ

RT @IAPI_Updates: The big stuff, the small stuff and everything in-between. Our 2017 Industry census is now live at https://t.co/inxyH93MIq…

A little taste of things to come #talltrees https://t.co/XV7TAMNuZE

Our planning intern @derwinmyers took a trip back home for the Rose of Tralee. He had quite the experience!… https://t.co/mVaVfo5XyA

We're bursting with creativity at the moment! https://t.co/k3T4jvKHlh

A change in Art https://t.co/oySFbdS7at

Bringing the balloons... https://t.co/aF5qMWUbPq

RT @goosebumpers: Happy 1st birthday (tomorrow) @irishlifehealth. What better way to celebrate than with cake? #irishlifehealth #directmail…

Lunch time opera vibes at the Dublin City Council offices #operatimes #goodneighbours #operaintheopen https://t.co/KI4tvAj8ZJ

Congrats you guys! Here's to 30 more & more! #LotteryBig30 https://t.co/L98U3g6dnb

Got a question for our MD @pitchoo ? Maybe it's already been answered here... https://t.co/Zk72VwD7D6 https://t.co/Qesd1I2BbH

We've really enjoyed today's summit. #WEAREHUMAN over and out.

Artists don't just make art. @oath #WEAREHUMAN

Tumblr gives you the power to do pretty much anything. Case and point below. #WEAREHUMAN https://t.co/iZC7MMcHEQ

"Tell a story, then you're winning." #WEAREHUMAN

Speak to their passions, otherwise it's just nontent. #WEAREHUMAN

Talk to their passions, not their stats. Are we using the wrong data to make our content? @vice #WEAREHUMAN

Sitting back down for the next round of speakers! First up is Mark Adams (@ageofaudience) from @VICE

Video viewing rates up 20% year on year - but vertical is where it's at. Know where your creative will be seen.… https://t.co/4hMt1ITJzr

@tejrekhi "we're using yesterday's tech in today's devices." How can we be smarter in our approach to smartphones and tablets? #WEAREHUMAN

A last nugget from @eamonnkennedy - "find human signals in social noise." #WEAREHUMAN @Storyful

Interesting hear that we are interacting more and more in closed online spaces. Antisocial is the new social. 🔒 @Storyful #WEAREHUMAN

When it comes to entertainment, are we now just after something we can participate in? @storyful #WEAREHUMAN

Storyful's @eamonnkennedy is now taking us through where virtual meets reality. @Storyful #WEAREHUMAN

Could binaural sound add another dimension to immersive VR experiences? @BBCClick #WEAREHUMAN

@katerussell is up first with a live edition of @BBCClick #WEAREHUMAN https://t.co/wc5hWZDHGB

We have arrived! #WEAREHUMAN https://t.co/XQQcKd8pYZ

Great presentation from @Rossa_Butler and @FionaJLee from @LittlewoodsIRL at #AIMA17 Incredible measurement and dat… https://t.co/0XGZstiY4W

RT @gavinosullivan: The Rolling Bones. 325 km finished. The bones have stopped rolling. Thanks for everyone's support and donations. @ddfhb…

The success of our work for @WaterWipes & their one born every minute sponsorship is getting noticed on @LBBOnline https://t.co/jOLD630864

Great team work on Lucozade Zero delivered this little beauty to the offices this week! Well done guys! #ddfhb https://t.co/xkSR9wgjYK

Few of the team got involved in this one for @LucozadeIreland #findyourflow https://t.co/iupH07Hukf

Bank Holiday treats have arrived! #ReadyForTheRealTreat #ReadyForTheRealRoad https://t.co/dikLcFDkhV

New wheels for the @GardaiSiochana ... Roads have never been safer! #D8 https://t.co/FcCeKJ82IM

RT @empireeliteltd: Delighted to have worked with @LibertyIRL @ddfhb + @nanasthoughts for the #ReadyForTheRealRoad Campaign #empireelitelim…

A room with a view... afternoon entertainment from @christchurchdublin https://t.co/RH7Kw56ICP

We're doing the @irishlifehealth Workplace Fitness Challenge - starting with a sunny walk around the Liberties at l… https://t.co/19ngZkBBvd

Remember this? Its just hit Dublin's Science Gallery. Well worth checking out @nextrembrandt https://t.co/mTC2TSIMJO https://t.co/vUuHkXNyvD

Fascinating to see Met UK's model grow out of telling the weather to selling the weather. How weather plays a role in content #3XEdigital

"The ads have evolved, but the KPIs haven't" 🙌🏻 #preach #3xedigital

How will machine learning impact content? With your data and machine learning tools will help write SEO content @koidl #3XEdigital

@wripl and @koidl used machine learning and a chatbot interface that could imitate a certain recently elected global leader 😂

Transactional to relationship. "The funnel is a one night stand and the loop is the relationship" - @koidl . Great analogy 👌 #3XEdigital

Excited for this one. Cognitive Solutions with @koidl from @wripl. Looking at how such a broad field can be applied to marketing #3XEdigital

Examples of Google testing real time voice ads in #GoogleHome. Interesting to see the future of search intent! #3xedigital @seanearley

https://t.co/rsRLyU6pPL.Miserably #CALM is a fantastic example of how data can be integrated into powerful campaign creative #3XEdigital

ABCDs of online video - @naokeeffe Attract Attention Brand Naturally w/ Purpose Connect w/ Emotion and Storytelling Direct The Viewer

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